I helped make an international brand out of a Canadian social enterprise that started in a garage.

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A magazine article and a 2:00am email to the Founder of The 7 Virtues led to a long-term consultancy, and my role in helping launch this fragrance line, which sources essential oils from countries in conflict regions, in one of the most discerning retail environments in the world: New York City.  

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With the Founder, I worked on a PR strategy targeting US - and European - media, supported company events and launches, and oversaw sales communications and marketing with New York retailers.